Tech Tools Used
in the creation of Lundberg projects
by faculty and students on Lundberg projects
Rice Cakes Eaten
during "research" for Lundberg projects
CAGD students recreated the Lundberg Family Farms facility in a virtual reality experience. They had a team of modelers who created computer generated replicas of all the equipment on location to scale, animators who mimicked all movement in the experience through hours of research and coders who made the virtual world accessible via the VR headset.
J&PR students formed the METX Brand Team, which was responsible for capturing photo and video of who we are as a group of students and faculty developing immersive storytelling projects for Lundberg. J&PR focused on writing the story arc for Lundberg Family Farms, pop-up content and motion graphics. This can be seen in the virtual reality video and even the content you are reading right now!
MADT students came together to film and edit two promotional videos and a 360-degree video of the property and facilities of Lundberg Family Farms. The students worked with Lundberg family members and employees to capture their history and commitment to sustainability from their fields through their rice cake manufacturing.