California State University, Chico
Media, Entertainment & Technology Experience

Lundberg Family Farms Collaboration
Lundberg Family Farms logo

What is METX?



  • METX is an interdisciplinary class. It is short for Media, Entertainment and Technology Experience.

  • Students from Computer Animation and Game Development, Journalism and Public Relations, and Media Arts, Design, and Technology used their skills to create professional content for Lundberg Family Farms.

  • Projects completed for Lundberg Family Farms include a virtual reality experience, two promotional videos and a 360-degree video.

  • This real-life client experience allowed METX students to gain hands-on experience with professional industry equipment and helped them to learn how to work effectively with a client.

Fun facts about the Lundberg collaboration:

37

Tech Tools Used
in the creation of Lundberg projects

175

Hours Worked
by faculty and students on Lundberg projects

466

Rice Cakes Eaten
during "research" for Lundberg projects

Spring 2019 Projects

METX is a multidisciplinary collaboration at Chico State that focuses on the application of emerging technologies for media and entertainment. In just one semester our student team built four multimedia products, all focusing on Lundberg Family Farms' commitment to sustainability at its Snacks Facility in Richvale, California.

Zachary Sullivan tests out VR headset.

Lundberg VR Team

Take a look at the work the METX VR team produced.



Video team shoots at Lundberg Family Farms

Lundberg Video Team

Take a look at the work the METX video team produced.

Three Departments, Two Colleges, One Team

METX is an interdisciplinary program at Chico State that includes majors from:

Computer Animation & Game Development

CAGD students recreated the Lundberg Family Farms facility in a virtual reality experience. They had a team of modelers who created computer generated replicas of all the equipment on location to scale, animators who mimicked all movement in the experience through hours of research and coders who made the virtual world accessible via the VR headset.

Journalism & Public Relations

J&PR students formed the METX Brand Team, which was responsible for capturing photo and video of who we are as a group of students and faculty developing immersive storytelling projects for Lundberg. J&PR focused on writing the story arc for Lundberg Family Farms, pop-up content and motion graphics. This can be seen in the virtual reality video and even the content you are reading right now!

Media Arts, Design & Technology

MADT students came together to film and edit two promotional videos and a 360-degree video of the property and facilities of Lundberg Family Farms. The students worked with Lundberg family members and employees to capture their history and commitment to sustainability from their fields through their rice cake manufacturing.

The Team

Meet the team! This semester at METX, we put our strengths together to create something magical. Our team has worked hard to create professional work for our client, Lundberg Family Farms.

Headshot of Marisa Bearden

Marisa Bearden

Headshot of Sarah Broach

Sarah Broach

Headshot of Nicole Camarda

Nicole Camarda

Headshot of James Caspary

James Caspary

Headshot of Adrian Corona

Adrian Corona

Headshot of Eric D'Allesandro

Eric D'Allesandro

Headshot of Emilie DeVera

Emilie DeVera

Headshot of Noah Enns

Noah Enns

Headshot of Lauren Gomez

Lauren Gomez

Headshot of Melissa Herrerra

Melissa Herrerra

Headshot of

Alicia Hill

Headshot of Mitchell Kret

Mitchell Kret

Headshot of Brian Luong

Brian Luong

Headshot of Paul Mamalikas

Paul Mamalakis

Headshot of Taylor McKay

Taylor McKay

Headshot of Sage Piccolotti

Sage Piccolotti

Headshot of Duncan Robertson

Duncan Robertson

Headshot of

Calista Silva

Headshot of Arianna Silvestri

Arianna Silvestri

Headshot of Olyvia Simpson

Olyvia Simpson

Headshot of Zachary Sullivan

Zachary Sullivan

Headshot of Jeremy Tanforan

Jeremy Tanforan

Headshot of Jonathan Willis

Jonathan Willis

Headshot of Lisa Woods

Lisa Woods

Headshot of Debra Johnson

Debra Johnson

JOUR Instructor

Headshot of Jeff Underwood

Jeff Underwood

CAGD Instructor

Headshot of Quinn Winchell

Quinn Winchell

MADT Instructor