California State University, Chico
Red Bluff Round-Up
METX students crafted two 2D videos that showcase the Red Bluff Round-Up’s greatest moments and its evolution over the past 100 years. Together, the two videos capture the intensity, passion and meaningful history that make the Round-Up so special. The METX team designed each video to double as useful social media content for the Round-Up’s 100th-anniversary celebration in 2021.
The museum piece highlights nostalgic moments and generational shifts of the Round-Up over its 100 years of operation. Our team studied, analyzed and created the video with old rodeo images and footage. Included is a special feature with rodeo influencer and legend Cotton Rosser.
The promo video jam packs The Red Bluff Round-Up’s wildest rides and unforgettable highlights in 30 seconds. METX students chose content that truly expresses the intensity and passion involved in each rodeo.