Bottleshop 360 Experience
Here's a step-by-step look at how we created 360 experience.
1. The Big Picture
A team of students were able to shoot, code and brand a 360-degree video of the Sierra Nevada Brewing Co. Bottleshop that allows beer enthusiasts to virtually view the Bottleshop in action. With employees walking around, cases of beer running on the conveyor belt and bottles clinking in the background, viewers will have the perception that they are standing in the Bottleshop during production.
2. The Filming
As a class, the METX students took their first tour of the Bottleshop in late January. The videographers were immediately scouting locations for camera set up to get the best shots. Two days in March were spent at the brewery dedicated to 360-degree filming. Footage was shot on a Humaneyes Vuze 360-degree camera, which captures high definition audio and video in VR and 360-degree.
3. Editing Process Begins
This was the first time the videographers shot 360-degree video for a client, which meant an extensive amount of research regarding uploading and editing 360-degree video was needed. Students used Vuze VR Studio for post-production editing. After a week of hitting some dead ends in their editing process, they were able to make the edits they needed and ultimately exported the video to Facebook, Vimeo and YouTube in a 360° version.
4. The Coding
The audio and video files were then passed on to the Computer Animation and Game Development students to be programmed for mobile viewing on a Google Daydream device through Unity. Each view of the Bottleshop is its own video, so in order to save load time, all videos were compiled into one scene and then switched accordingly to user input. They then added basic user interface graphics as text boxes and loading signs.
5. The Finishing Touches
Using Adobe Premiere Pro, a first draft of the linear 360-degree video was completed and can be viewed on Facebook, Vimeo and YouTube. The final draft of the video included graphics of facts regarding the Bottleshop, transitions between scenes for a better visual flow and correct branding for Sierra Nevada. This final Google App version was compiled and released shortly after.